The Role of Digital Media in Strengthening Corporate Social Responsibility in Fufore Local Government Area, Adamawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Corporate Social Responsibility (CSR) has evolved as a significant aspect of organizational strategies aimed at addressing societal challenges. Digital media has emerged as a transformative tool, allowing corporations to showcase their CSR initiatives, engage stakeholders, and gather feedback. Platforms such as Facebook, Twitter, and YouTube have enabled companies to promote transparency, report their CSR activities, and create a dialogue with their communities. In Fufore Local Government Area, Adamawa State, the utilization of digital media for CSR can foster stronger relationships between businesses and the local population, ensuring sustainable development. Research by Ibrahim and Usman (2023) highlights that digital media can amplify the impact of CSR by providing real-time updates and engaging diverse audiences. This study examines how digital media is used to strengthen CSR efforts in Fufore, focusing on its advantages, challenges, and implications for corporate-community relations.
1.2 Statement of the Problem
Although digital media offers immense potential for enhancing CSR, its use in Fufore faces limitations such as poor internet penetration, digital illiteracy, and a lack of corporate commitment to transparent reporting. These challenges reduce the effectiveness of CSR initiatives, leading to a disconnect between businesses and the community. This study explores the role of digital media in strengthening CSR in Fufore and proposes solutions to address these challenges.
1.3 Objectives of the Study
- To examine the role of digital media in enhancing CSR in Fufore.
- To identify challenges affecting the use of digital media for CSR in Fufore.
- To recommend strategies for improving digital media utilization in CSR practices.
1.4 Research Questions
- How does digital media enhance CSR in Fufore?
- What challenges limit the effectiveness of digital media in CSR initiatives?
- What strategies can improve the use of digital media for CSR in Fufore?
1.5 Research Hypothesis
- Digital media significantly enhances CSR initiatives in Fufore.
- Poor internet access and digital literacy hinder effective use of digital media for CSR.
- Implementing targeted digital strategies can improve CSR outcomes in Fufore.
1.6 Significance of the Study
This study highlights the potential of digital media to enhance CSR initiatives, providing insights for corporations, policymakers, and community leaders in Fufore. It offers practical recommendations for leveraging digital platforms to foster sustainable development and corporate accountability.
1.7 Scope and Limitations of the Study
The study focuses on CSR activities facilitated by digital media in Fufore Local Government Area. It does not extend to offline CSR strategies or other regions.
1.8 Operational Definition of Terms
- Digital Media: Online platforms used for communication and information dissemination.
- Corporate Social Responsibility (CSR): Business practices aimed at addressing social and environmental issues.
- Sustainable Development: Development that meets current needs without compromising future generations.
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